JOHNNY O'CONNOR

The UA basketball logo features a timeless design inspired by 1960s basketball aesthetics, capturing the vintage spirit of that era. It is complemented by a classic graphic toolkit, including a soft-touch woven label for a jock tag, adding a refined touch. This collection pays homage to UA heritage, blending nostalgic graphics with modern craftsmanship. The visuals are executed through open mesh screenprints and chenille patches, creating a textured, authentic vintage look that resonates with basketball history and tradition.