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Under Armour Courtside

Apparel Graphics, Brand Identity

This collection features two apparel drops, including a warm-up set with shorts and heavy heavyweight T-shirts. It highlights vintage-inspired design elements that emphasize heritage, timeless style, and athletic tradition.

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UA COURTSIDE MARKS

The UA basketball logo features a timeless design inspired by 1960s basketball aesthetics, capturing the vintage spirit of that era. It is complemented by a classic graphic toolkit, including a soft-touch woven label for a jock tag, adding a refined touch. This collection pays homage to UA heritage, blending nostalgic graphics with modern craftsmanship. The visuals are executed through open mesh screenprints and chenille patches, creating a textured, authentic vintage look that resonates with basketball history and tradition.

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