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Curry Brand Direction

Creative Direction, AI Sketching, Graphics, Print Design, Trims

During the Fw25 Design season, I had the challenge of resetting Curry Brand by thoroughly understanding its meaning and target consumers. We established four key pillars: "Effortless Joy" , "Tailored", "Simple Dimension", and "Sleek Sport" which guided our product development. We then developed sketches and mood images using AI, which served as important checkpoints in our design process. 

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1. ESTABLISH BRAND PILLARS

2.  AI SKETCHING BASED ON PILLARS

3. EXECUTION

EFFORTLESS JOY

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TAILORED

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SIMPLE DIMENSION

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SLEEK SPORT

Off-Night 🔒’d in. Welcome to the Family,

Curry Brand "Change The Game" Tee

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Curry Brand Printed Signature Shorts

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Curry Brand "30" Embroidery x Print Tshirt

Curry Brand Golf Bomber Polo 

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Curry Brand Button Up Golf Shirt

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Curry Brand Mantra Heavyweight Tshirt - back 

Curry Brand "Script C" Heavyweight Tee

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Curry Brand Mesh Jacquard Quarter-zip polo

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Curry Brand Mantra Heavyweight Tshirt - front

Curry Brand Lifestyle Vest and Woven Shorts 

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Curry Brand Signature Shorts w/ Jacquard waistband

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Curry Brand Button Up Golf Shirt- Rasied DTM Embroidery 

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