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UA Golf - Goin' Under

Apparel Graphic, Print Design and Branding

This Under Armour golf collection blends high-performance technology with playful, light-hearted verbiage and fun gopher mascot designs to add personality on the course. The apparel is lightweight, breathable, and versatile, designed to help golfers play their best while standing out. This collection showcases Under Armour’s focus on innovation, style, and a touch of humor to elevate the golf experience.

Goin' Under Moodboard

We drew inspiration from leading lifestyle brands like Malbon Golf and Bogey Boys, known for their bold designs and street-style influence in the golf space. This helped us create a collection that balances high-performance with a relaxed, fashion-forward aesthetic, appealing to modern golfers who want to stand out both on and off the course.

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Graphic Toolkit

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Product

Goin Under Tee, Crewneck and Phanton Golf Shoes

Goin Under Womens Crew Neck with Gary the Golpher

Goin Under Womens Range Polo

Goin Under Quilted Jacket w/ Script Embroidery

Goin Under Hero Tee Front Graphic

Goin Under Hero Tee Back Graphic

Course Camo Print

Hoodie Back Graphic

Goin' Under Phanton Spikeless

Highlighting the Goin' Under Course Camo Print, Custom "Under Armour" script, Golpher Sockliner, and "Goin Under" outsole graphic.

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