Apparel Graphics, Print Design, Brand Identity

The collection features distinctive dog tag trims, elevated woven labels, barbwire pinstripes, and bold, gritty artwork that aligns with Tuff Crowd’s tough, urban vibe. This was part of two major collaborations with Brandon Jennings' Tuff Crowd Brand—initially with Curry Brand and later for Under Armour Basketball—each emphasizing edgy details and streetwear influence to capture the essence of Tuff Crowd’s bold brand identity.