2016 Reebok CrossFit Invitational
A CrossFit Competition highlighting the best of each of the 4 regions of the World.
Viewed on ESPN 2
Design Elements Responsible For:
Typography / Jersey Design / Iconography
Typeface
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Canada 150 REG. is a modern font Canada has created to incorporate French and Canadian characteristics into one typeface.
To add a more sport-competitive element, the font was modified with sharp angles to reflect the elements of Mountains in the area. Thus, giving each Region and Competitor's Name a signature look.
Event Logo
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Due to Canadian Restriction on usage of the Maple Leaf in their flag, it gave the opportunity to incorporate the trademark “slash” that is in association with CrossFit and The Invitational
The Invitational lock-up also reveals a maple leaf as snow caps to give the feel of the host nation.
JockTag
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The Jock tag establishes Contemporary Simplicity with the diagonal slashes tying it into the collective theme of Canada’s landscape.
The custom “16” reflects 1976 Montreal Olympic Games characteristics.
Jersey Design
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Incorporating a clean and sporty look was essential to this competition. Driven by colors of the teams, the design heavily relied on the custom type and trademark diagonal slashes.
